The Communicator
The Communicator
  February 1, 2010 

Four Myths About Seniors and Computers

If you think that your organization can postpone moving your communications online, you might be subscribing to some outdated myths about your target market.  Research, in fact, shows that seniors use computers, online resources and social media.  And the number of seniors online continues to grow.

Myth #1: Computers are only for younger people

First of all, let's dispense with the notion that computers are a new invention, developed by young people. The reality is, computer
Computers are for younger and older people alike.  Here a grandmother and her grandson enjoy looking at photographs from far-away loved ones.
technology has developed over the course of years, and there are plenty of elders who were computer-literate when computers were a lot less "user friendly" than they are now.

On the other hand, if you are old enough to have taken a typing class in high school, you are probably aware that those of us who encountered computers later in life didn't benefit from early exposure to such skills as software features and keyboarding. So, for many seniors, there is a steeper learning curve.

It is true that at present seniors lag behind other age groups in adoption of computer technology. For example, according to a recent report from the Pew Foundation, only 42% of people 65 and over use the Internet. But seniors are catching up: computer use is growing fastest in the over-65 population. And as the baby boomers age, the digital divide between younger and older Americans will continue to close. Seniors are using e-mail, playing games and surfing the web in rapidly increasing numbers.

Myth #2: Computers are too complicated for seniors

There is an element of truth to this commonly held belief. Constant upgrades, ever more complex programs and the lighting speed evolution of technology are a challenge for anyone—and when you add some of the physical and cognitive changes of aging, developing computer literacy can seem daunting. 

But, as we saw above, plenty of seniors have eagerly and easily entered the computer age. And new senior-friendly technologies are encouraging the trend. Computer manufacturers, software developers and e-commerce companies realize that with the aging of America, it's good business practice to offer simpler user interfaces, website features for people with visual and cognitive impairment, and adaptive hardware such as arthritis-compatible mice and keyboards with larger letters. Seniors are adapting to computers…but computers are adapting to seniors, as well.

Myth #3: Computer use doesn't have much impact on healthy aging

On the contrary! Not only do computers help seniors stay in touch with the world today, but seniors also stand to benefit by the advantages of new technologies. E-commerce, online banking and finding information online are convenient for everyone—and all the more so for people with mobility challenges. The Internet can be a great source of information about "real world" activities and events, providing incentive to remain active in the community. Indeed, surfing the web provides a powerful mood boost: a recent Phoenix Center study demonstrated that Internet use by the elderly reduced depression by 20%!

Computer use also promotes brain health, combining reading and interactivity in a powerful way. You have probably heard of "brain exercise" computer programs and games—but did you know that going on the Internet also gives our memory a good workout? A 2009 study by UCLA researchers showed that while seniors perform simple web searches, blood flow is increased to areas of the brain that are vital for cognitive health. Researcher Teena D. Moody explains, "Searching online may be a simple form of brain exercise that might be employed to enhance cognition in older adults." 

And what about gaming? A waste of time for couch potatoes? Another recent study shows that seniors who play strategy videogames, such as Rise of Nations or Halo, experienced improved cognitive skills. Seniors, don't forget to apologize when you slay your grandkid's "main character" in World of Warcraft!

Myth #4: Online social networking is only for young people

Facebook, Twitter, email, chat rooms, online communities…older adults are going online for socialization in increasing numbers. Social networking is bringing seniors closer to friends and loved ones, and helping them make contact with new friends around the world.
 
Photo: Therese Frare

 


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