Make the Most of Your Newsletter Photos
When readers pick up the latest issue of your organization's newsletter, it's the photos that first catch their eye. Photos help tell your story and help set the tone for your message. Your Caresource team uses state-of-the-art scanning equipment and photoediting software to bring out the best in your photos as we prepare them for printing. (We'll talk about photos for web use in another issue of The Caresource Communicator.)
Of course, the better the photo we start with, the better the results! Here are some tips to help your photos do the best job they can to promote your organization:
First photo tip: have some! If your newsletter editor isn't a confident photographer, ask around. Chances are you have a number of willing photographers amongst your staff, residents, family or volunteers. (We'd be glad to include a "Photographers Wanted" notice in your next issue!)
Digital photos preferred:
- Send photos as .jpgs.
- The optimal resolution for clear photos is 150-300 ppi (pixels per inch). Your camera's user manual will tell you how to do this. (This article in Shooting and Sharing Digital Photos for Dummies might also be helpful.)
- One photo per e-mail works best. (Send photos to email@example.com.)
- Digital photography gives you the advantage of checking the photo right away. If it could be better, take another one. (If you can't decide which shot is best, send several we'll choose the one that reproduces best.)
For all photos:
- Shots of smiling people who are obviously enjoying themselves help create the upbeat tone you want for your newsletter. Action shots add interest.
- Avoid group shots or roomfuls of people. Instead, zoom in one one or two individuals. Have people in a group stand close together. Close-ups provide the clearest detail.
- Choose light, uncluttered backgrounds when possible.
- Avoid taking photos in which the light source is in the background. In other words, you want to light up the people's faces so stand with your back to the window or sun, not your subject's back. (For subjects with darker skin tones, this is especially important.)
- If you can, adjust camera settings for high contrast. Murky, out-of-focus photos lose much detail when converted to black/white.
- Polaroids reproduce poorly, and we do not recommend using them.
What about vintage photos?
Have you considered doing a "then and now" feature on some of your residents? People love human interest stories! We will take very good care of your vintage photos, and return them with the printed newsletters. Or better yet, scan and e-mail them.
If all else fails, Caresource can provide stock photos suitable for a wide variety of healthcare and eldercare-related articles. Let us know if you'd like to do this.
For more information about Caresource newsletter preparation services, go to www.caresource.com/newsletters.htm. We would love to be your newsletter partner!