The Communicator
The Communicator
  June 1, 2004 

Are You Ready for an eNewsletter?

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Electronic communication is the way of the future, and Caresource is here to support your eNewsletter and eZine ("electronic magazine") needs.  Our experience in health and senior care communications, combined with our state-of-the-art easy-to-use technology, will make your transition into electronic communicating as simple as possible.  So, where do you start?

First, you must deliver the type of communication your market desires.  Begin gathering e-mail addresses as a normal part of contact information to gauge how electronically savvy your target audience is.  When one-third of the contacts on your list have e-mail, it's a good time to begin your transition.

Electronic newsletters are an increasingly popular form of e-mail communication. Your newsletter can appear online only, or both online and in print, depending upon your market's needs.  A newsletter that is currently designed and laid out in print can be posted to the web, converted to either PDF or HTML format. 

An electronic newsletter can be created and maintained online.  Caresource features its trademarked PublishWithoutPaper (TM) system to support online publishing.  This software enables you to create your content online, archive past issues, and allows readers to search for specific topics.

Once you've uploaded your newsletter to the web, you have to "mail" it out to your readers.  This mailing is actually done via e-mail, and can be accomplished practically at the click of a button.  Caresource provides e-mail marketing services to support this process.

How does an online newsletter benefit you?

  • Eliminates paper costs
  • Simple to create
  • Increases traffic to your website
  • Supports search engine optimization
  • Saves time

To discuss your eNewsletter or communication project in more detail, please contact Connie Parsons at 800-448-5213 or connie@caresource.com

eNewsletter Special

Caresource is offering a 10 percent discount off the initial set-up charge for PublishWithoutPaper (TM) software license, creation of content database, and custom graphics. Caresource also offers content management/ support and e-mail marketing services. Click here for more information about this special offer.

Online publishing has never been easier!  


 

 


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Introducing "Smart Move"
Web Focus: Maintenance Schedule
"Aging in Stride" Update
Are You Ready for an eNewsletter?
Give Your Newsletter the Human Touch
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