Full Color Newsletters Now Available for Low-Quantity Print Runs

by Joyce Remy

Caresource is happy to announce that we now offer full-color, short-print-run newsletters. This service is ideal for clients who prefer full-color digital printing, but only need 250, 500 or 1000 copies per issue.

Is a full-color piece more appropriate for your market? Here are a few questions to ask yourself:

What type of marketing and communications pieces are my competitors distributing?

If you are competing for attention due to quantity of pieces or quality of pieces your audience is already receiving, an attractive full-color piece could help you get noticed.

What types of clients and referral sources am I targeting?

Are you marketing to prospects or clients who expect a more expensive-looking newsletter? If so, this is an affordable way to give them what they're looking for.

What image is my business trying to project?

Is the image you're seeking to project one of superior quality of service? If so, your marketing and communications efforts should match the image you're building.

Am I getting a positive reaction to the piece I am now distributing?

Do those who now receive your newsletter tell you how good it looks or how informative your content is?  They may not be noticing you any more...and the fresh look of a full color piece could bring their attention back.

A digital printing process now enables those with smaller print runs to enjoy the ability to publish a full color newsletter. The cost increase associated with full color production is about 30 percent greater than black and white printed on a shell.

Please contact Caresource for more information, at service@caresource.com.