The Communicator
The Communicator
  October 1, 2007 

For Members Only! The Executive Home Page

Executive Hope Page Screenshot

The Executive Home Page features constantly updated prescreened national news links

Association websites enjoy a dedicated audience of visitors who have a reason to come back, day after day—their members. During a recent review of website traffic for the 15 American Health Care Association affiliate websites that we serve, we noticed a spike in website traffic every morning, about the time that members come into work. Based on this spike in traffic, we concluded that many members select their association websites as their home page.

How could your website home page better serve your members?

Your current association home page addresses the needs of many audiences—members, consumers, and the media.  Your members are concerned with specific sections of your website, such as:

  • Events & Education
  • Associate Member Products & Services
  • Facility Information
  • Members’ Only Resources
  • Marketing Opportunities
  • Contacting the Association

And now, for our association web clients, we have created the Executive Home Page—a home page that addresses specific member needs. To keep your members current and to increase visits to your site, the Executive Home Page features constantly updated prescreened national news links relevant to long term care and aging issues. To visit the Oregon Health Care Association’s Executive Home Page, click here

The Executive Home Page is available to Caresource web clients and non-web clients. The Executive Home Page can also be customized for other types of member-based associations. To learn more, contact us at 800-448-5213 or


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