The Communicator
The Communicator
  May 1, 2008 

Changing Web Content Made Easy - Managed News!

Visit the Oregon Health Care Association Executive Homepage to see an example of the "Managed News" service.
Most organizations would like to provide timely, relevant content to their website visitors.  As an expert in your field, your website visitors expect you to have timely news and information that is helpful to their situation.

But, do you have the time to review and create this content? 

Our IlluminAge editor reviews hundreds of new items daily to identify the most relevant content for the various sectors of aging and caregiving – from long term care to home health and hospice.  We can post timely information to your website for a small monthly fee – providing a Managed News service. 

Not only does this web content add to your credibility and help make your website a resource to the community you serve, but, as changing content, it can boost your ranking with search engines.  Changing content is important to search, as it signifies to visiting search engines that your site is not static, which in turn helps your relevance factor in search.  The Southeast Chapter of the National Association of Professional Geriatric Care Managers has experienced a 17% increase in traffic since they began using the Managed News program.

The changing content also encourages repeat visits from your regular website visitors, because they find new value information on the site every time they visit!

 


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