The Best of Times in the Worst of Times

Kathleen Kolenda

The theme of the NADSA annual Training Conference in partnership with Washington Adult Day Services Association is, aptly, "Enriching Lives and Empowering Others Through Wellness and Creativity."

These days, we need to keep moving, creating and preparing. The conference will provide many strategies and supports for sustainability in these challenging times.

The NADSA 30th anniversary and conference is an opportune time to reflect on the past and how far the ADS industry has come, and to look forward to the future and the endless possibilities. This is an opportunity to have and make the best of times in the worst of times the ADS industry has ever faced.

The sponsors, exhibitors and advertisers who demonstrate their ongoing support to NADSA members and the people and families supported by the ADS industry are vital to the conference. These sponsors, exhibitors and advertisers are people who have made a business investment in the NADSA mission. In many cases, they have had a long term history of support to NADSA based on a relationship of trust and reciprocity. We are grateful for their confidence and commitment.

Biggest Inspiration: Sponsors return year after year, demonstrating their support of the NADSA mission and investing in the annual training conference. Special thanks to the Helen Bader Foundation for support and to MetLife Mature Market Institute for conference scholarships! RTZ is a returning sponsor this year, and IlluminAge Communication Partners is a new conference sponsor!

Enthusiasm Meets Expertise: Exhibitors bring their products and services to share with conference attendees. Support these vendors who will be exhibiting for two days at the conference so we can all learn more and do more. You will find applicable information, profitable tips, concepts that work in a tight market, and ideas that will inspire and lift your spirits. RTZ, CARF, and Activity Connection are some returning exhibitors who always come through for NADSA. Be sure to meet and greet them and show your appreciation for their support!

So Nice to Meet YOU: Advertisers make it personal by purchasing the opportunity to connect with conference attendees. Check out the many advertisers, businesses and individuals who made the investment so you would know who they are, and return the favor!

Let's meet in Seattle. Let's be inspired and enthusiastic and expert in what we do. "Life is not about waiting for the storm to pass…it is about learning to dance in the rain." —Anonymous