"Marketing Your Assisted Living Community: Avoiding Risky Pitfalls" Now Available Online

VHCA (11/21/2008)

NCAL and the Seattle-based law firm Lane Powell have developed a new resource, Marketing Your Assisted Living Community: Avoiding Risky Pitfalls, designed to help assisted living providers identify areas of legal exposure in their marketing efforts. Every word, phrase, and image contained in your brochures, web pages, advertisements and testimonials has the potential to put your community at considerable risk. Not only do your marketing materials need to be effective, they also need to be accurate and meet all Fair Housing Act requirements. Members can download this resource.  Members can also access the archived Webinar on this topic by clicking here.